Firebird believes in a fair valuation that works for Sellers, Buyers and the ongoing management team. We buy SMEs on multiples of 2.5x - 6.0x earnings.

Often M&A deal structures are complex and heavily favour the Buyer. We believe in simplicity and clarity, which is why we publish our key terms.

We believe in aligning interests, so Firebird allocates shares to key team members and provides further opportunity for career progression.

Firebird proactively drives growth through strategic planning, financial expertise and operational experience. 

Our Director is a certified Scaling Up Business Coach with a proven track record of growing and exiting businesses.

Firebird uses existing cash reserves to acquire businesses and fund growth, removing the risks and hassle of using bank debt

Firebird is able to complete a transaction in under three months, minimising disruption to the business and the management team.