Global Business Succession Crisis
SMEs have long been the stalwarts of global economies. Worryingly, over 25% of business owners worldwide are reaching retirement age and, more alarmingly, close to 66% of these businesses do not have a succession plan in place.
This issue not only poses a threat to individual businesses but also has the potential to ripple across economies, impacting job stability and economic progress.
Firebird’s purpose is to solve succession issues by acquiring businesses at fair values, with simple, clear deal structures and incentivising their teams to strive for further growth.

£30m
Net assets
100%
of Value paid out
13+
Years of experience

Fair Valuations
We believe in transparency and a sense of fairness in all things. We are so committed to fair valuation and simple deal structures that we have published our approach on this site.
Protect your Legacy
We are experienced investors and business operators and so we understand the challenges and intricacies of running a business. Protecting your legacy is as vital to us as it is to you.


Proactive Support
Firebird can proactively drive growth through business coaching, strategic consultancy, financial expertise and operational experience.
Fair Valuations
Firebird believes in a fair valuation that works for Sellers, Buyers and the ongoing management team. We buy SMEs on multiples of 2.0x - 6.0x earnings.
Clear Deal Structures
Often M&A deal structures are complex and heavily favour the Buyer. We believe in simplicity and clarity, which is why we publish our key terms.
Shared Success
We believe in aligning interests, so Firebird allocates shares to key team members and provides further opportunity for career progression.
Proactive Support
Firebird proactively drives growth through strategic planning, financial expertise and operational experience.
Certified Scaling Up Coach
Our Director is a certified Scaling Up Business Coach with a proven track record of growing and exiting businesses.
No debt
Firebird uses existing cash reserves to acquire businesses and fund growth, removing the risks and hassle of using bank debt
Speed
Firebird is able to complete a transaction in under three months, minimising disruption to the business and the management team.











