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Solving succession by acquiring businesses

Global Business Succession Crisis

SMEs have long been the stalwarts of global economies. Worryingly, over 25% of business owners worldwide are reaching retirement age and, more alarmingly, close to 66% of these businesses do not have a succession plan in place. 


This issue not only poses a threat to individual businesses but also has the potential to ripple across economies, impacting job stability and economic progress.


Firebird’s purpose is to solve succession issues by acquiring businesses at fair values, with simple, clear deal structures and incentivising their teams to strive for further growth.


Your Solution to Business Succession


Fair Valuations

We believe in transparency and a sense of fairness in all things. We are so committed to fair valuation and simple deal structures that we have published our approach on this site.

Protect your Legacy

We are experienced investors and business operators and so we understand the challenges and intricacies of running a business. Protecting your legacy is as vital to us as it is to you.


Proactive Support

Firebird can proactively drive growth through business coaching, strategic consultancy, financial expertise and operational experience.

Business Valuation Calculator

Get an indicative valuation of your business using our Business Valuation Tool

Latest Acquisitions

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Dr Belinda Board, Founder of Peoplewise

"Collaborating with Firebird Capital has been an absolute pleasure from day one. They swiftly grasped the core aspects of my business, presented fair pricing and terms, fulfilled their promises, injected valuable insights and have given enthusiastic commitment since we completed the deal. I wholeheartedly endorse them to fellow business owners."

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